Ubisoft CEO Yves Guillemot has been speaking to GamesIndustry International about Ubi's reasons for embracing the free to play model. He says free to play games are more cost effective to create because typical PC releases are so heavily pirated. He claims that "only about five to seven per cent" of players pay for PC games, "the rest is pirated.". Guillemot doesn't provide any evidence for this, but insists that the rate of paying customers for a traditional release is equal to that of a free to play game.
2DayBlog.com , Ubisoft CEO: PC gaming has 'around a 93-95% piracy rate'
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digitalblog, Ubisoft CEO: PC gaming has 'around a 93-95% piracy rate'
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