Nissan recalls the birth of Miss Fairlady

The emphasis in the title is the word "Miss" – this isn't about the Datsun Fairlady (that eventually became the line of Z cars still going today), but the women who were hired to help sell them. Introduced as a concept to accompany a marquee dealership in Tokyo's chic Ginza area, the five Miss Fairladys were given product training so they could answer customer questions, a new thing at the time. Nissan has made a neat little vid on the beginnings of Miss Fairlady, and it includes an interview with a Miss Fairlady from the early 1970s as well as her daughter, who is the Chief Miss Fairlady in Tokyo and Yokohama today.



Autoblog , Nissan recalls the birth of Miss Fairlady, Nissan recalls the birth of Miss Fairlady