Lincoln to focus on volume models, not halo car

There's profits in numbers. That's going to be the approach to new vehicles at Lincoln, Automotive News says. Lincoln will focus on high-volume vehicles instead of low-selling flagships and halo vehicles. That means a steady diet of alphabet soup loaded with MKZ's, MKX's and MKS's for dealers and no more fancy flagships or other vehicles that don't meet the volume metric. We'd rule out high-performance sport cars as well, but Lincoln, by definition, rules that out.

Those big-ticket vehicles costs hundreds of millions of dollars to develop, and, while they may bolster a brand's reputation, they wouldn't help Lincoln's bottom line.

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