Microsoft's Sinofsky says Windows 8 PCs can undercut Apple's 'recreational' iPad mini

It just wouldn't be a major Apple launch if there wasn't a Microsoft executive calling out his old rival, would it. In a chat with AllThingsD, Windows division lead Steven Sinofsky has expressed doubts that Apple's iPad mini is really a cost-effective pick against the just-launched Windows 8. It's a $329 "recreational tablet" when there are work-ready Windows 8 laptops that cost $279, he says. He added that there are at least a few touchscreen Ultrabooks that could undercut the non-touch MacBook Air on price, and he ascribed the difference as much to "engineering" as the cost-cutting measures you'd expect.

Engadget , Microsoft's Sinofsky says Windows 8 PCs can undercut Apple's 'recreational' iPad mini, Microsoft's Sinofsky says Windows 8 PCs can undercut Apple's 'recreational' iPad mini