Kia, like just about every other business, is trying hard to find its way in the ever-evolving world of social media. Some might say the Korean automaker is trying too hard, though, judging by responses to its new Facebook campaign. The initiative was born out of an attempt to build the company's Facebook likes, while at the same time raising money for charity with a program called "1 Like = 1Day Food for 1 Family.". Kia's Facebook campaign asked users to click on the social media site's ubiquitous thumbs-up "Like" button.
Autoblog , Kia under fire for 'likes for food' Facebook promo
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mrnom, Kia under fire for 'likes for food' Facebook promo
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