CEA officially brands 4K as Ultra HD, gets ready for a flood of new displays at CES

Now that HDTV is "the new normal" according to Nielsen (its most recent stats say more than 75 percent of US households have one) then naturally, it's time to upgrade to 4K. This week the Consumer Electronics Association officially dubbed such screens - with characteristics including at least eight million active pixels, and 3,840 x 2,160 resolution, among other things - Ultra High-Definition, or Ultra HD in order to help educate consumers about the new tech.

Engadget , CEA officially brands 4K as Ultra HD, gets ready for a flood of new displays at CES, CEA officially brands 4K as Ultra HD, gets ready for a flood of new displays at CES