Apple is not in it for the money, design chief says

Although Millward Brown has crowned Apple as the world's most valuable brand for the second consecutive time, its design chief on the other hand insists that the company is not in it for the money. Sir Jonathan Ive, senior vice president of industrial design at Apple and widely known as the lead designer behind many of Apple's products, told The Telegraph yesterday that Apple's main concern is to make great products. The British designer credits Apple's humble beginnings and struggles in the mid-nineties as the reason for the Cupertino-based company's success.

Ubergizmo , Apple is not in it for the money, design chief says, Apple is not in it for the money, design chief says