According to a report from GM Authority, General Motors has applied for a trademark on the "Chevelle" nameplate, filing the request under the "exterior badges for vehicles" category of the "goods and services" section of the United States Patent and Trademark Office. And while you certainly could argue that this is simply to protect the Chevelle nomenclature that represents a large part of Chevrolet history, GM Authority has a couple of good reasons why you might want to think otherwise. First of all, GMA points out that companies don't necessary file trademarks for the sake of keeping up on records.
Autoblog , Chevy moves to trademark Chevelle nameplate, but why?, Chevy moves to trademark Chevelle nameplate, but why?
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