ClickSquared and The Relevancy Group Study Shows Despite Social Frenzy, Marketers’ Love Affair with Email Isn’t Waning

Email remains the most used channel in marketers’ tool chestsMarketers send an average of 6.6 million email messages each monthOverloaded inboxes and irrelevant offers contributing to consumers’ email fatigue BOSTON, MASS and London November 13, 2012 – A recent study from ClickSquared, a global provider of SaaS cross-channel campaign management software and email services, and The Relevancy Group indicates that while email remains marketing’s workhorse, lack of relevancy contributes to deletions, fuels requests to unsubscribe and pushes consumers to mark messages as spam.

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