Lucky Strike. More than anything

Smoking is aesthetically very nice. A new cellophane, the ideal form of cigarette tutu, tightly peel spread clean tubes, the smell of fresh polygraph boxes of tobacco and fresh, in fact, cigarettes. Tutu very pleased and conveniently fall in the arm. I like heroes cycle of films, the characters lights up a cigarettes advertising posters speakers with each other, or simply reflecting. But only aesthetically. It is unlikely that all of this has forced me to smoke in limited age. Rather lured me to smoke Hyrka class, which I would be a little bit similar. But if smokers Irqu placed on the poster, it is unlikely that someone would be lit except me… Cigarette advertising - always on the verge of such a task. Social responsibility, morality, laws, death, illness, then their children, but not a lot of benefit. Yes, and smoking itself - such a tragic thing, because sooner or later, every sane smoker wonders "must throw" and "but"? Overall, advertising can not be said that the consumption of great joy and pleasure remarkable (as opposed, for example, to alcohol). So, perhaps, this kind of advertising - one of the most conservative: half is devoted to advertising that these cigarettes are better than others, because tobacco is cleaner, carbon filter, in the throat of them are not surprising, and you can lose weight. Another - how attractive men and women of all ages smoking in different situations. The more situations in which you can smoke this kind of cigarette brands, the better it is.

KNSK the Hamburg advertising agency back in the late 80 - x benefited reception, which in principle is not new but is not actively used in the advertisement of tobacco: Reception, when lyrical hero advertising advertised itself becomes an object. But it is one thing when the dental clinic advertises tooth with handles, legs and eyes. Here comic effect, and if not appropriate, then at least not harmful. Quite another matter if the cigarette inspirited tutu, gets in the very different histories and their poses:

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However, despite the object of this campaign I think in its own way a very ethical. Because says it is just that I like in all these cigarette pack - they can do anything! And not necessarily for the smoke.