Search 2.0 – its time has come

We all misplace things from time to time. Keys, your phone, your wallet. But according to Simon Bain of search specialists, Simplexo, it is not just in the real world that we are confronted with this, but in the digital world too, and if we are to learn anything from our experiences, search needs to learn and adapt – in other words it's time for Search 2.0.“We all know the feeling. You search high and low, retrace old steps and generally rack your brains trying to apply sensible logic to the situation but often search in the most irrational of places.

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