. Surprise. An Apple product is already getting absurd amounts of hype months before its release. Per StreetInsider, the latest batch of Apple hype comes from Wells Fargo, which on Wednesday reiterated its Outperform rating on Apple's stock and said that the next-generation iPhone “will be the biggest product launch in consumer electronics' history” when it's released this fall. Given that every new iPhone model has been dubbed the “biggest product launch ever” by one entity or another over the past five years, this isn't surprising.
Boy Genius Report , Next iPhone will be ‘biggest product launch in consumer electronics history', Next iPhone will be ‘biggest product launch in consumer electronics history'
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