The Entertainment Software Rating Board, the same entity that made a big stink out of the likes Mortal Kombat in the early 90s and whose ratings you will find plastered on the front of video games to this day, wants to extend its reach into mobile software. Owners of the leading app market places, Google and Apple, don't want anything to do with the notion. Both mobile giants already have their own rating systems in place for games and apps found in the Android Market and Apple App Store, and don't see how the ESRB could improve on the system.
Android Phone, ESRB Content Ratings Won't Be Coming to Mobile Apps any Time Soon
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