Mobile World Congress: Zain Group chooses NeuString’s OptiPrizer Software to improve the cost and quality of roaming services

Deal covers seven Zain operations in the Middle East Dubai, 8 March 2012 – Zain Group has agreed with Dubai-based NeuString, the leading supplier of actionable business data analytics for mobile operators, to utilize its ‘OptiPrizer’ predictive analytics software across seven Middle East markets to improve the cost and quality of roaming services.  Neustring’s OptiPrizer software helps to increase profit margins through accurate and actionable analytics of individual customer’s activity, giving the operator an unprecedented ability to control, forecast and improve revenues.

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