Ever wondered how much the use of instant messaging apps like Whatsapp cost carriers in terms of potential revenue lost via SMS. Well according to analysis and research firm, Ovum, it seems that the use of instant messaging platforms like Whatsapp has cost carriers an estimated loss of 17.7 billion Euros this year. It is no secret that many of us have turned to instant messaging apps on our smartphones to communicate with friends and family.
Ubergizmo , Research firm estimates that Whatsapp costs carriers around the world 17.7 billion Euros in 2012, Research firm estimates that Whatsapp costs carriers around the world 17.7 billion Euros in 2012
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