Tim Cook joined Apple because even 'when customers got mad at Apple, they'd continue to buy'

It's epic storytelling time at AllThingsD 10 as audience Q&A has begun, with Apple CEO Tim Cook opening up on why he came to join the company in the first place in response to a question from Lance Ulanoff of Mashable. To hear him tell it, an executive search firm came calling and he wasn't pressed - until five minutes into his meeting with Steve Jobs. We'll let him tell it: It was a very interesting meeting. Steve had hired an executive search firm to find someone to run operations. They kept calling, and eventually I said 'Okay, I'll talk.' I flew out Friday on a redeye for a Saturday morning meeting with Steve.

Engadget, Tim Cook joined Apple because even 'when customers got mad at Apple, they'd continue to buy'