Oh, the things some people say. Cole Brodman, the Chief Marketing Officer for T-Mobile, thinks phone subsidies are bad for the industry. And he'd like them to go away. But he's quite certain that they won't, because when given the option, people will always choose the device which appears to be cheaper.
OK, so it appears that Mr. Brodman is angry at subsidies because they don't allow carriers to differentiate on pricing. Only they do, because at least in the US no high-end devices are launched as “free with contract” (in contrast to the UK and some other European markets).
Unwired View, T-Mobile marketing chief wants to eliminate smartphone subsidies, realizes it's impossible
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