There was a recent concert that featured the dance duo LMFAO and rapper/producer Swizz Beatz which was different from the rest – it not only kept fans entertained, but also enabled an experiment concerning mobile ticketing to run the course. Known as the Billboard Summer Blowout party, this is touted to be the first ever event that has all of its tickets distributed via a rather modern channel – that of cell phones. Joshua Dziabiak, founder of ShowClix, is behind this new service that delivers MMS tickets, and he hopes that this method will be able to change the way ticketing works.
Ubergizmo, All mobile ticketing concert breaks new ground
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